Very Important Business - VIB is the podcast for founders and entrepreneurs who want the unvarnished truth about what it's really like to run a business. Every week, Carl Partridge and Emily Bendell sit down with top founders, investors and industry experts for honest conversations — the war stories, the wins, the spectacular mistakes, and the hard-earned lessons nobody else admits to. No fluff, no LinkedIn polish. Just business, without the B.S. Find out more →